CASE STUDY,

Accounting Auty-mation

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March 12, 2023
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2
Min read

How WellnessLiving a 5k Gym ISV Increased Stickiness and Profitability with White-Labeled Accounting Integration with QBO via Autymate

5k Gyms
New QBO integration
New profit center
5x revenue from investment
24% Increase
Customer Retention

Customer:

WellnessLiving

Industry:

Gym Management Software (ISV)

Website:

https://www.wellnessliving.com/

Product Used:

Whit labeled Gym POS Accounting Integration

At WellnessLiving, we needed a white-labeled QuickBooks integration for our business management software but needed more resources to build it ourselves. That's when we turned to Autymate. Their team provided us with a seamless integration that matched our branding and turned it into a new profit center for our business. The setup process was easy for our users, and the Autymate team was knowledgeable and responsive. I highly recommend Autymate for your accounting integration needs.

Len Fridman
CEO and Co-Founder at WellnessLiving

Here is a recent success story we had with WellnessLiving. The company came to us with a challenge they were facing: they needed to provide their users with an accounting integration that would increase the stickiness of their product without involving their development team. Our team at Autymate provided them with a QuickBooks integration that not only met their needs but also turned the integration into a new profit center for their business.

In this video, we take you through the entire process of how Autymate partnered with WellnessLiving to create a white-labeled QuickBooks integration that seamlessly integrated with their platform and turned it into a new profit center. Watch as we walk you through the solution we provided and how we worked together to make it successful.

About

WellnessLiving is a cloud-based business management software that provides fitness studios, spas, salons, and other wellness businesses with solutions to manage their day-to-day operations. The company serves over 5,000 businesses worldwide and is focused on providing its customers with the tools they need to streamline their operations and grow their businesses. All of the WellnessLiving franchisees were either on QuickBooks Online, have converted from QuickBooks Desktop to Online, or have purchased QuickBooks from Autymate as a new customer. Autymate provided a seamless conversion process from Desktop to Online and also does support customers with guides and training to make the transition easy.

Background

The Challenge

WellnessLiving was facing a common challenge that many ISVs faced. They needed to provide their users with an accounting integration, but their development team needed to be stretched thin. They needed a solution that was easy to implement and did not require extensive accounting or API integration knowledge. They were looking for a partner who could provide a white-labeled accounting integration that would seamlessly integrate with their platform and match their branding. They were also looking for a way for the stores to get a perpetual discount on QuickBooks Online for their store owners.

Our Solution

At Autymate, we specialize in providing white-labeled accounting integrations for ISVs. For example, we provided WellnessLiving with a QuickBooks integration that matched their branding colors, logo, and everything. We embedded our dashboard in their portal, so all their users needed to do was add a button to their app. From there, users could purchase QuickBooks at a discount or proceed with the integration, which took just two minutes to set up. The integration was fully white-labeled in their solution, so everything looked like it was under their ISV.

Watch this video to see a demo of the solution we built for WellnessLiving:

Discover how Autymate partnered with WellnessLiving to create a white-labeled QuickBooks integration that became a new profit center for their business. From our introduction to WellnessLiving to developing the integration and value proposition, we'll take you through every step of the process.

First, WellnessLiving was introduced to Autymate through Intuit, as we are a top franchise and ISV integration expert and their largest wholesaler of QuickBooks Online. Then, in a one-hour whiteboarding session, we created a one-page diagram of the integration they wanted and developed.

During the call, we developed a value proposition that offered WellnessLiving's users approximately $390 in monthly savings by automating bookkeeping accurately every time. We recommended they charge between $20 -$30 for the integration, and they decided to go with $29. With this price, they are making 5X what we charged them for the integration, making this a new profit center for their business.

At Autymate, we believe in providing our clients flexibility and options to fit their unique needs. When we partnered with WellnessLiving, we presented them with four options:

  • Tier one & two support.
  • Just tier-two support.
  • A free integration if we sold it to their customers.
  • Time & Materials.

This allowed them to work with us and build the exact integration they wanted without learning the API or accounting. As a result, they chose option two, and we provided Tier 2 support, allowing them to be the point of contact for all their customers.

4 Pricing Options

After developing the value proposition for their customers and signing the SOW, our team quickly built out the white-labeled QuickBooks integration to match WellnessLiving's branding and seamlessly integrate with their platform.

Now, look at how Autymate's white-labeled QuickBooks integration seamlessly integrates with its platform and matches its branding. From within their portal, their users signup by clicking "Get Started".

Landing Page for the Embedded Finance App built by Autymate

Just click "Get Started" and onboard yourself in minutes. You can also purchase QuickBooks Online with a Forever Discount as part of your integration - learn more here.

Just click "Get Started" and onboard yourself in minutes. You can also purchase QuickBooks Online with a Forever Discount as part of your integration

Setup your integration the way you want it in minutes:

Setup your integration the way you want it in minutes

Choose the transaction types that work best for your business:

Choose the transaction types that work best for your business

After a user signs up they can click "VIEW DASHBOARD" to manage your Autymate Accounting Integration directly from your portal.

After a user signs up they can click "VIEW DASHBOARD" to manage your Autymate Accounting Integration directly from your portal

Manage your Auty-mations and configure your accounting automations the way you want.

Manage your Auty-mations and configure your accounting automations the way you want.

The "Auty History" allows you to see the status of all your integrations in a simple report and fix any issues with user friendly recommendations. You can also see that the user has already saved "7 Hours" of mundane accounting, so he can focus ON his business instead of IN his business.

See the status of all your Accounting Integrations in a simple report and fix any issues with user friendly recommendations

If you want to learn more about the custom app built by Autymate see the documentation here.

Bottomline

WellnessLiving was able to make five times what we charged them for the integration. They were able to turn this integration into a new profit center for their business, providing their users with the accounting integration they needed while increasing the stickiness of their product. Autymate's white-labeled accounting integration allowed WellnessLiving to streamline its operations and grow its business without any additional development resources.

Schedule a Whiteboarding Session with Automate and Transform Your Accounting Integration Strategy Today

Studies show that integrations increase product stickiness by 24%. At Automate, we're committed to helping you streamline operations, boost revenue, and grow your business. Schedule a whiteboarding session with us today to transform your accounting integration strategy and stay ahead of the competition.

Schedule Your Whiteboarding Session Today
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