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Jeff Thull
Winning Complex Sales
Learn Jeff Thull’s proven system for winning high-value, multi-stakeholder sales.
Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
What Will You Learn?
Complex sales require collaboration – WINNING COMPLEX SALES shows how to navigate high-stakes, multi-stakeholder deals.
This complex sales framework explains:
Diagnostic Selling – Act as a consultant diagnosing problems
Collaborative Process – Co-create solutions with buyers
Value Proof – Quantify measurable ROI
Risk Reduction – Build buyer confidence in complex decisions
2025 application: High-value B2B deals demand collaborative, diagnostic selling approaches.
Win with Click.Apply.Grow™: Diagnose problems, quantify ROI, and reduce risk. Teams using this model achieve greater win rates in complex deals.
Diagnose deep. Win big.
About the Author
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