Back to All Books
Jeff Thull

Winning Complex Sales

Learn Jeff Thull’s proven system for winning high-value, multi-stakeholder sales.
No items found.
Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
Growth Category:
No items found.
What Will You Learn?

Complex sales require collaboration – WINNING COMPLEX SALES shows how to navigate high-stakes, multi-stakeholder deals.

This complex sales framework explains:

  • Diagnostic Selling – Act as a consultant diagnosing problems
  • Collaborative Process – Co-create solutions with buyers
  • Value Proof – Quantify measurable ROI
  • Risk Reduction – Build buyer confidence in complex decisions


2025 application: High-value B2B deals demand collaborative, diagnostic selling approaches.

Win with Click.Apply.Grow™: Diagnose problems, quantify ROI, and reduce risk. Teams using this model achieve greater win rates in complex deals.

Diagnose deep. Win big.

Strategies

No Strategies found.

About the Author

Jeff Thull is a sales strategist, consultant, and author best known for *Mastering the Complex Sale* and *Exceptional Selling*.

He has trained global companies to manage high-value, complex sales with precision.

What sets him apart: He emphasizes diagnosis, problem solving, and value creation over traditional persuasion.

Organizations applying his methods report shorter sales cycles, larger deals, and stronger executive relationships.

The strategist who turned complex sales into a repeatable science.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the core idea of Winning Complex Sales?", "acceptedAnswer": { "@type": "Answer", "text": "That complex B2B deals require diagnosis, collaboration, and proof of measurable value." } }, { "@type": "Question", "name": "Who should read this book?", "acceptedAnswer": { "@type": "Answer", "text": "Enterprise sales teams, consultants, and account managers selling high-value solutions." } }, { "@type": "Question", "name": "What frameworks does the book recommend?", "acceptedAnswer": { "@type": "Answer", "text": "Diagnostic conversations, collaborative selling, ROI value proofs, and risk-reduction strategies." } }, { "@type": "Question", "name": "How do I apply it quickly?", "acceptedAnswer": { "@type": "Answer", "text": "Engage buyers in diagnostic discovery, co-create solutions, quantify ROI, and build confidence in the decision." } }, { "@type": "Question", "name": "Is it still relevant today?", "acceptedAnswer": { "@type": "Answer", "text": "Yes—complex B2B deals in 2025 demand collaborative, ROI-focused approaches." } } ] }

Similar Books to Winning Complex Sales

Jackie Insinger
4.9
Spark BrillianceSales
Sales
 Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No Strategies fount
See More...
No items found.
 Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No Strategies fount
See More...
No items found.
 Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No Strategies fount
See More...
No items found.
 Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No Strategies fount
See More...
No items found.
Take the Book Summary Growth Challenge in 3 minutes!

Accelerate Growth with the Right 

Book Strategy

Follow These 3 Easy Steps to Grow Faster:
PATENT
PENDING
1

Pick Your Book Strategy

Choose from proven strategies by top authors and experts.
Choose Your Growth Strategy
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
Build a Loyal Tribe
Focus on Long-Term Impact
Example:  Choose "This is Marketing" by Seth Godin to apply “Offer Generosity First”
2

AI Builds Your Plan

Get a custom strategy and scorecard automatically created for your business.
AI Create Strategy:
“Offer Generosity First”
“Create a concise lead magnet strategy that solves common customer issues, emphasizing practicality and immediate value and give it away for FREE!”
“We used this exact process ourselves—and it inspired us to offer you 1,500+ free book summaries to accelerate your business growth!”
Founder/CEO Bryan Perdue
3

AI Builds Your Scorecard

Gamify your goals with a  custom scorecard proven to  boost success by 95%. (ASTD Study)
Get Your Streak On and Win the Marketing Growth Crown!
Try this Strategy Now – Free
Want to apply this strategy to your business to
“Build Trust Through Generosity – From ‘This is Marketing?”
Don’t Just Read;
Apply
Access Our Complete Library of 1,500+ Business Books and 7,000 Strategies!