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Neil Rackham
2025 application: Strategic accounts drive revenue concentration in most B2B firms.
Grow with Click.Apply.Grow™: Map accounts, plan relationships, and deliver value. Teams using this model see account growth and retention.
Plan accounts. Win major deals.
Major Account Sales Strategy
Learn Neil Rackham’s proven strategies for major account growth.
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Core Biz Category:
Sales
Growth Category:
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What Will You Learn?
Strategize for big accounts – MAJOR ACCOUNT SALES STRATEGY shows how to win and grow enterprise customers.
This account-focused framework explains:
- Account Planning – Build long-term growth plans
- Relationship Mapping – Identify and influence stakeholders
- Value Creation – Align solutions to account objectives
- Competitive Positioning – Differentiate in complex buying centers
2025 application: Strategic accounts drive revenue concentration in most B2B firms.
Grow with Click.Apply.Grow™: Map accounts, plan relationships, and deliver value. Teams using this model see account growth and retention.
Plan accounts. Win major deals.
Strategies
No Strategies found.
About the Author
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"text": "Account managers, enterprise sales teams, and business developers targeting large customers."
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