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Neil Rackham
Major Account Sales Strategy
Learn Neil Rackham’s proven strategies for major account growth.
Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
What Will You Learn?
Strategize for big accounts – MAJOR ACCOUNT SALES STRATEGY shows how to win and grow enterprise customers.
This account-focused framework explains:
Account Planning – Build long-term growth plans
Relationship Mapping – Identify and influence stakeholders
Value Creation – Align solutions to account objectives
Competitive Positioning – Differentiate in complex buying centers
2025 application: Strategic accounts drive revenue concentration in most B2B firms.
Grow with Click.Apply.Grow™: Map accounts, plan relationships, and deliver value. Teams using this model see account growth and retention.
Plan accounts. Win major deals.
About the Author
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