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Donald Miller
Building a Story Brand
Cut through the noise, clarify your message, and turn browsers into buyers by making your customer the hero.
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What's You Learn?
Customers buy stories where they're heroes, not your brand – Building a Story Brand clarifies marketing through narrative.
This comprehensive brand messaging summary and key takeaways show:
What most summaries miss: Miller's "One-Liner" formula creates viral brand explanations.
Begin Click.Apply.Grow™ today: Write customer's story tonight. Position as guide. Clarify stakes. Story-driven brands achieve 7x more engagement than feature-focused competitors.
Their story. Your solution.
This comprehensive brand messaging summary and key takeaways show:
- Seven Elements - Character, problem, guide, plan, call-to-action, success, failure framework
- Customer Hero - Position customer as protagonist, brand as helpful guide
- Problem Focus - Address internal struggles, not just external challenges
- Clear Stakes - Show what's gained and lost to create urgency
What most summaries miss: Miller's "One-Liner" formula creates viral brand explanations.
Begin Click.Apply.Grow™ today: Write customer's story tonight. Position as guide. Clarify stakes. Story-driven brands achieve 7x more engagement than feature-focused competitors.
Their story. Your solution.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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