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Tom Reilly
2025 application: In margin-sensitive markets, value selling protects profits.
Win deals with Click.Apply.Grow™: Lead with value, justify ROI, and resist discount pressure. Teams applying this model achieve higher margins and loyalty.
Sell value. Defend price.
Value-Based Selling
Learn to win deals without cutting price by proving value.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Sales
Growth Category:
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What Will You Learn?
Sell value, not price – VALUE-BASED SELLING teaches how to differentiate with customer-focused value instead of discounts.
This value-selling framework explains:
- Value Definition – Identify tangible and intangible benefits
- Price vs. Value – Compete on outcomes, not cost
- Customer Alignment – Match value to what matters most
- Negotiation Discipline – Hold price by reinforcing value
2025 application: In margin-sensitive markets, value selling protects profits.
Win deals with Click.Apply.Grow™: Lead with value, justify ROI, and resist discount pressure. Teams applying this model achieve higher margins and loyalty.
Sell value. Defend price.
Strategies
No Strategies found.
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"@type": "Answer",
"text": "Defining tangible and intangible value, aligning value with customer priorities, and reinforcing value in negotiations."
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"text": "Stop discounting, focus on ROI, document customer benefits, and defend margins with value evidence."
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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