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Daniel H. Pink

To Sell Is Human

Master the art of moving others by tapping into empathy, curiosity, and the hidden science of persuasion.
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Core Biz Category:
Sales
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What's You Learn?
Everyone sells by moving others, requiring attunement, buoyancy, and clarity – To Sell Is Human by Daniel Pink reveals why we're all in sales and how to excel. This comprehensive modern selling guide and influence strategies outline:
  • Non-Sales Selling - 40% of work time spent moving others without transactions
  • ABC Updated - Attunement, Buoyancy, Clarity replace Always Be Closing
  • Servant Selling - Serve first, sell second for sustainable success
  • Purpose Power - Selling with purpose outperforms commission-driven approaches
2025 application: AI handles transactional selling, making human connection and problem-solving vital. Master your Click.Apply.Grow™ human selling: Practice perspective-taking. Build emotional buoyancy. Clarify problems brilliantly. Modern sellers using these approaches achieve 2x better results than traditional methods. Serve others. Sell naturally.

Strategies

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About the Author

Daniel H. Pink is the behavioral science author whose books spent 7+ years on New York Times bestseller lists.

Former chief speechwriter for Vice President Al Gore. Drive sold 2+ million copies, revolutionized motivation theory in business. When explored timing science, changing how organizations schedule work. Yale Law graduate who chose writing over legal practice. His books translated into 40+ languages. TED talk viewed 30+ million times. Regular contributor to Harvard Business Review.

What sets Pink apart: He translates complex behavioral research into practical tools, like his "Type Theory" determining optimal work schedules.

Companies using Pink's motivation framework report 31% higher employee performance. Google and 3M restructured incentives based on his research.

The science translator reshaping how we work.

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