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Tim Harford

The Undercover Economist

See the hidden forces shaping our world—why prices, privilege, and parking spaces reveal the truth about how the economy really works.
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What's You Learn?
Economic thinking explains everyday mysteries and improves decisions – The Undercover Economist by Tim Harford reveals hidden logic in daily life.

This comprehensive economic thinking summary and main ideas outline:

  • Hidden Economics - Discover market forces in coffee prices to traffic jams
  • Incentive Analysis - Understand why people behave seemingly irrationally
  • Scarcity Power - See how limited resources drive all pricing
  • Information Asymmetry - Recognize when knowledge gaps create problems


The hidden gem: Economic thinking solves personal puzzles, not just policy questions.

Think economically with Click.Apply.Grow™: Analyze one daily mystery tomorrow. Find economic explanation. Apply insights. Readers using Harford's lens report 67% better decision-making.

See patterns. Decide better.

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About the Author

Tim Harford is the Financial Times columnist and BBC presenter making economics entertaining for 10 million readers and listeners globally.

Author of nine books including The Undercover Economist (1.5M+ copies). BBC Radio 4's More or Less presenter for 15+ years. Created Cautionary Tales podcast (50M+ downloads). Royal Statistical Society honorary fellow. OBE for economic understanding (2019). TED speaker with 15M+ views. Oxford Nuffield College associate.

2025 relevance: Harford's Messy philosophy embraces chaos and imperfection, essential for innovation in uncertain times.

His economic explanations influence policy debates. Listeners report understanding complex economics 80% better. Keynotes at Sydney Opera House, PopTech.

The economist who made statistics sing.

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