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Todd Caponi
2025 application: In an age of information overload, honesty cuts through the noise.
Sell with Click.Apply.Grow™: Be transparent, admit imperfections, and earn trust. Companies applying this see higher close rates and loyalty.
Be real. Win trust.
The Transparency Sale
Win more deals by being radically transparent, not polished.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Sales
Growth Category:
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What Will You Learn?
Transparency builds trust – THE TRANSPARENCY SALE shows how honesty drives conversions.
This trust-based sales framework explains:
- Radical Honesty – Admit flaws to gain credibility
- Buyer Psychology – Leverage behavioral science insights
- Trust Signals – Transparency accelerates decision-making
- Authenticity – Build stronger long-term relationships
2025 application: In an age of information overload, honesty cuts through the noise.
Sell with Click.Apply.Grow™: Be transparent, admit imperfections, and earn trust. Companies applying this see higher close rates and loyalty.
Be real. Win trust.
Strategies
No Strategies found.
About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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