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Mark Roberge

The Sales Acceleration Formula

Discover the step-by-step sales formula that grew HubSpot to $100M.
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Core Biz Category:
Sales
Growth Category:
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What Will You Learn?

Build a data-driven sales machine – THE SALES ACCELERATION FORMULA reveals how HubSpot scaled to $100M by turning sales into a science.

This sales acceleration strategy summary and key takeaways explain:

  • Hiring Formula – Recruit based on coachability, curiosity, and work ethic
  • Training Playbook – Standardize onboarding with data and repeatable methods
  • Technology Leverage – Use CRM and automation to support modern buyers
  • Metrics-Driven Leadership – Manage with data, not intuition


2025 application: In a digital-first world, scaling sales requires systems that adapt quickly to buyer behavior.

Accelerate growth with Click.Apply.Grow™: Hire scientifically, train consistently, and manage with data. Teams applying this formula achieve faster ramp times and 2x revenue per rep.

Sales is science. Growth is formula.

Strategies

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About the Author

Mark Roberge is a sales leader, author, and educator recognized for his role as Chief Revenue Officer at HubSpot and author of *The Sales Acceleration Formula*.

He scaled HubSpot’s revenue using a data-driven, process-focused approach that transformed SaaS sales.

What sets him apart: He replaces intuition with metrics, making sales measurable and repeatable.

Organizations applying his frameworks report scalable growth, more efficient sales teams, and predictable revenue.

The sales innovator who turned data into a growth engine.

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{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the core idea of The Sales Acceleration Formula?", "acceptedAnswer": { "@type": "Answer", "text": "That sales can be scaled scientifically using data-driven hiring, training, technology, and leadership practices." } }, { "@type": "Question", "name": "Who should read this book?", "acceptedAnswer": { "@type": "Answer", "text": "Startup founders, sales managers, and revenue leaders seeking a repeatable, scalable approach to growth." } }, { "@type": "Question", "name": "What frameworks does the book recommend?", "acceptedAnswer": { "@type": "Answer", "text": "Hiring for coachability and curiosity, standardized training playbooks, CRM-driven processes, and metrics-based leadership." } }, { "@type": "Question", "name": "How do I apply it quickly?", "acceptedAnswer": { "@type": "Answer", "text": "Define hiring scorecards, implement structured onboarding, integrate CRM tools, and manage sales reps with performance dashboards." } }, { "@type": "Question", "name": "Is it still relevant today?", "acceptedAnswer": { "@type": "Answer", "text": "Yes—data-driven sales management is more important than ever in 2025’s AI-enabled and competitive sales environment." } } ] }

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