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Brent Keltner

The Revenue Acceleration Playbook

Align sales, marketing, and success teams around a buyer-first journey that drives faster growth and lasting trust.
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What's You Learn?
Authentic buyer journeys accelerate revenue beyond traditional sales funnels – The Revenue Acceleration Playbook by Brent Keltner aligns sales, marketing, and customer success.

This comprehensive revenue growth summary and key takeaways reveal:

  • Buyer-Centric Framework - Map authentic journeys from initial engagement through expansion
  • Personalization at Scale - Deliver relevant experiences across every customer touchpoint
  • Cross-Functional Alignment - Unite sales, marketing, and success teams around buyer needs
  • Value-Based Messaging - Focus on solving problems rather than pushing product features


The hidden gem: Keltner's research proves companies with aligned buyer journeys grow 3x faster than product-focused competitors.

Accelerate revenue with Click.Apply.Grow™: Map your buyer journey tomorrow. Identify three friction points. Test personalized solutions. B2B companies using this playbook report 52% faster sales cycles.

Align teams. Accelerate growth.

Strategies

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About the Author

Brent Keltner Ph.D. is President of Winalytics LLC and creator of revenue acceleration methodology who scales growth from startups to enterprises.

Former Stanford University and RAND Corporation social scientist turned revenue leader. Successfully scaled growth in early-stage and enterprise companies. Winalytics serves education, SaaS, retail, and marketing sectors. Published in MIT Sloan Management Review, California Management Review, and Financial Times on go-to-market strategy. Ph.D. in qualitative research methodologies.

2025 relevance: As B2B buying committees expand and sales cycles lengthen, Keltner's academic approach brings scientific rigor to revenue generation.

His behavioral data analysis helps companies predict customer purchasing patterns with 75% accuracy. Clients using Winalytics' methodology achieve revenue growth 4x faster than industry benchmarks. Bridges academic research with practical application.

The scientist who cracked the revenue acceleration code.

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