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Adrian J. Slywotzky and David J. Morrison
THE PROFIT ZONE
Find success where profits are at their peak
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Master financial strategies from the world's leading business books!
Core Biz Category:
Sales
Growth Category:
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What's You Learn?
"Business value migrates from outdated models to innovative designs that capture customer priorities – The Profit Zone by Slywotzky and Morrison reveals how profits shift across industries. This comprehensive Profit Zone summary and key concepts explain:
- Value Migration Theory - Profits flow from companies losing relevance to those solving new problems
- Business Design Innovation - Reinvent how you create and capture value before competitors do
- Customer Priority Mapping - Identify what customers value most, then deliver it uniquely
- Profit Pattern Recognition - Spot where profits will emerge in your industry next
Strategies
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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