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Adrian J. Slywotzky and David J. Morrison
THE PROFIT ZONE
Find success where profits are at their peak
Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
What Will You Learn?
"Business value migrates from outdated models to innovative designs that capture customer priorities – The Profit Zone by Slywotzky and Morrison reveals how profits shift across industries. This comprehensive Profit Zone summary and key concepts explain:
- Value Migration Theory - Profits flow from companies losing relevance to those solving new problems
- Business Design Innovation - Reinvent how you create and capture value before competitors do
- Customer Priority Mapping - Identify what customers value most, then deliver it uniquely
- Profit Pattern Recognition - Spot where profits will emerge in your industry next
What most summaries miss: Their ""22 Profit Models"" framework shows exactly how different companies monetize value. Your Click.Apply.Grow™ transformation: Map your industry's value chain today. Identify profit pools shifting. Design new models. Companies entering profit zones early capture 70% of industry profits for the next decade. Find profits where others see problems."
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