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Max Altschuler

The Outbound Sales Playbook

Learn the outbound frameworks, tools, and scripts that build predictable growth.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Sales
Growth Category:
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What Will You Learn?

Outbound drives growth – THE OUTBOUND SALES PLAYBOOK gives a modern blueprint for prospecting and pipeline building.

This outbound framework explains:

  • Targeting – Build ideal customer profiles
  • Messaging – Craft compelling outbound scripts
  • Tech Stack – Leverage tools for automation and efficiency
  • Metrics – Track conversion rates and optimize campaigns


2025 application: Outbound prospecting remains essential in competitive B2B markets.

Grow with Click.Apply.Grow™: Define ICPs, automate outreach, and measure results. Teams applying this system see predictable outbound success.

Outbound wins. Systems scale.

Strategies

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About the Author

Max Altschuler is a sales and marketing leader, entrepreneur, and author best known for *Hacking Sales*.

As founder of Sales Hacker and former VP of Marketing at Outreach, he has been at the forefront of modern, tech-enabled sales strategies.

What sets him apart: He blends sales operations, marketing automation, and growth hacking into a scalable model.

Organizations adopting his strategies report faster pipeline growth, stronger alignment of sales and marketing, and accelerated revenue.

The growth leader bringing Silicon Valley’s playbook to B2B sales.

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{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the core idea of The Outbound Sales Playbook?", "acceptedAnswer": { "@type": "Answer", "text": "That outbound prospecting can be scaled through processes, technology, and metrics." } }, { "@type": "Question", "name": "Who should read this book?", "acceptedAnswer": { "@type": "Answer", "text": "Sales leaders, SDRs, and entrepreneurs building outbound prospecting systems." } }, { "@type": "Question", "name": "What frameworks does the book recommend?", "acceptedAnswer": { "@type": "Answer", "text": "Ideal customer profiles, outbound messaging scripts, sales tech stack, and conversion tracking." } }, { "@type": "Question", "name": "How do I apply it quickly?", "acceptedAnswer": { "@type": "Answer", "text": "Define your ICP, create outreach cadences, automate follow-ups, and track response metrics." } }, { "@type": "Question", "name": "Is it still relevant today?", "acceptedAnswer": { "@type": "Answer", "text": "Yes—outbound sales remains essential for predictable pipeline generation in 2025." } } ] }

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