Back to All Books
Robert Miller
2025 application: Complex sales cycles are longer and involve more stakeholders than ever.
Win with Click.Apply.Grow™: Map influences, reduce risk, and adapt strategy. Teams using this model see greater control of complex deals.
Strategize smarter. Sell stronger.
The New Strategic Selling
Adapt Miller & Heiman’s timeless framework to today’s buying realities.
No items found.
Core Biz Category:
Sales
Growth Category:
No items found.
What Will You Learn?
Update your strategy for complex sales – THE NEW STRATEGIC SELLING builds on Miller & Heiman’s original system.
This updated model explains:
- Buying Influences – Economic, technical, and user roles
- Competitive Differentiation – Position your unique value
- Buying Cycles – Adapt to modern decision processes
- Strategic Planning – Map risks, red flags, and next steps
2025 application: Complex sales cycles are longer and involve more stakeholders than ever.
Win with Click.Apply.Grow™: Map influences, reduce risk, and adapt strategy. Teams using this model see greater control of complex deals.
Strategize smarter. Sell stronger.
Strategies
No Strategies found.
No items found.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is the core idea of The New Strategic Selling?",
"acceptedAnswer": {
"@type": "Answer",
"text": "That modern complex sales require updated strategies to navigate multiple stakeholders and buying cycles."
}
},
{
"@type": "Question",
"name": "Who should read this book?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Enterprise sales teams and account managers who handle large, complex deals."
}
},
{
"@type": "Question",
"name": "What frameworks does the book recommend?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Buying influence mapping, red flag analysis, competitive differentiation, and strategic planning."
}
},
{
"@type": "Question",
"name": "How do I apply it quickly?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Map decision-makers, anticipate risks, position value clearly, and adapt selling cycle to the buying process."
}
},
{
"@type": "Question",
"name": "Is it still relevant today?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes—multi-stakeholder selling is the norm in 2025, making this framework essential."
}
}
]
}
Take the Book Summary Growth Challenge in 3 minutes!
Accelerate Growth with the Right
Book Strategy
Follow These 3 Easy Steps to Grow Faster:
PATENT
PENDING
PENDING
1
Pick Your Book Strategy
Choose from proven strategies by top authors and experts.
Choose Your Growth Strategy
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
Build a Loyal Tribe
Focus on Long-Term Impact
Example: Choose "This is Marketing" by Seth Godin to apply “Offer Generosity First”
2
AI Builds Your Plan
Get a custom strategy and scorecard automatically created for your business.
AI Create Strategy:
“Offer Generosity First”
“Create a concise lead magnet strategy that solves common customer issues, emphasizing practicality and immediate value and give it away for FREE!”
“We used this exact process ourselves—and it inspired us to offer you 1,500+ free book summaries to accelerate your business growth!”
3
AI Builds Your Scorecard
Gamify your goals with a custom scorecard proven to boost success by 95%. (ASTD Study)
Get Your Streak On and Win the Marketing Growth Crown!
Try this Strategy Now – Free
Want to apply this strategy to your business to
“Build Trust Through Generosity – From ‘This is Marketing?”
Don’t Just Read;
Apply
Access Our Complete Library of 1,500+ Business Books and 7,000 Strategies!
