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Robert Miller
The New Strategic Selling
Adapt Miller & Heiman’s timeless framework to today’s buying realities.
Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
What Will You Learn?
Update your strategy for complex sales – THE NEW STRATEGIC SELLING builds on Miller & Heiman’s original system.
This updated model explains:
Buying Influences – Economic, technical, and user roles
Competitive Differentiation – Position your unique value
Buying Cycles – Adapt to modern decision processes
Strategic Planning – Map risks, red flags, and next steps
2025 application: Complex sales cycles are longer and involve more stakeholders than ever.
Win with Click.Apply.Grow™: Map influences, reduce risk, and adapt strategy. Teams using this model see greater control of complex deals.
Strategize smarter. Sell stronger.
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