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Jerry Acuff and Jeremy Miner
The New Model of Selling
Win over today’s skeptical buyers with a modern, relationship-first approach to selling that actually works.
Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
What Will You Learn?
Behavioral science transforms selling from manipulation to authentic problem-solving – The New Model of Selling shows how to connect with unsellable generations.
This comprehensive modern selling summary and key concepts outline:
- Problem Finding - Uncover issues customers don't know they have through strategic questioning
- Connection Over Pitching - Build genuine relationships instead of delivering aggressive sales scripts
- Behavioral Triggers - Apply psychology to understand buying decisions beyond logical reasoning
- Authentic Conversations - Replace traditional tactics with natural dialogue that builds trust
What most summaries miss: The authors' research shows 87% of buyers tune out traditional sales approaches completely.
Sell authentically with Click.Apply.Grow™: Stop pitching tomorrow. Ask five discovery questions. Listen for emotional drivers. Sales professionals using behavioral selling achieve 246% higher close rates.
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About the Author
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