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Jerry Acuff and Jeremy Miner

The New Model of Selling

Win over today’s skeptical buyers with a modern, relationship-first approach to selling that actually works.
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What's You Learn?
Behavioral science transforms selling from manipulation to authentic problem-solving – The New Model of Selling shows how to connect with unsellable generations.

This comprehensive modern selling summary and key concepts outline:

  • Problem Finding - Uncover issues customers don't know they have through strategic questioning
  • Connection Over Pitching - Build genuine relationships instead of delivering aggressive sales scripts
  • Behavioral Triggers - Apply psychology to understand buying decisions beyond logical reasoning
  • Authentic Conversations - Replace traditional tactics with natural dialogue that builds trust


What most summaries miss: The authors' research shows 87% of buyers tune out traditional sales approaches completely.

Sell authentically with Click.Apply.Grow™: Stop pitching tomorrow. Ask five discovery questions. Listen for emotional drivers. Sales professionals using behavioral selling achieve 246% higher close rates.

Stop selling. Start solving.

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About the Author

Jerry Acuff and Jeremy Miner are sales leadership innovators who teach professionals how to build authentic relationships and close deals through modern psychology-driven sales methods.

Acuff, CEO of Delta Point, is a recognized expert in consultative selling, while Miner, founder of 7th Level Communications, developed the NEPQ® (Neuro-Emotional Persuasion Questioning) methodology. Together, they’ve trained sales teams worldwide, from Fortune 500 companies to startups.

What sets Jerry and Jeremy apart: They shift selling from manipulation to meaningful dialogue that drives trust and results.

Organizations using their sales frameworks report 2–3x increases in conversion rates, stronger client retention, and higher long-term revenue growth.

The sales psychology pioneers who prove that influence begins with questions, not pressure.

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