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Jeff Thull
2025 application: Complex B2B sales require more collaboration than ever.
Win with Click.Apply.Grow™: Diagnose deeply, build consensus, and prove ROI. Sellers applying this model see higher win rates.
Diagnose problems. Win complex sales.
The Complex Sale
Learn Jeff Thull’s proven method for winning complex, high-risk deals.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Sales
Growth Category:
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What Will You Learn?
Complex deals demand diagnosis – THE COMPLEX SALE reveals how to guide buyers through risky, high-stakes decisions.
This sales framework explains:
- Diagnostic Selling – Uncover real business problems
- Risk Management – Reduce uncertainty for decision-makers
- Collaborative Process – Build consensus across stakeholders
- Quantified Value – Prove measurable ROI
2025 application: Complex B2B sales require more collaboration than ever.
Win with Click.Apply.Grow™: Diagnose deeply, build consensus, and prove ROI. Sellers applying this model see higher win rates.
Diagnose problems. Win complex sales.
Strategies
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About the Author
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"text": "Enterprise sales reps, consultants, and account managers working on high-value, multi-stakeholder deals."
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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