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Michael Hammer
THE AGENDA
Drive breakthrough performance by putting customers at the center of everything your company does.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Sales
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What's You Learn?
Nine imperatives to dominate the customer-driven decade – The Agenda by Michael Hammer prescribes business transformation. This comprehensive transformation agenda summary and action items reveal: • Customer Centricity - Make yourself ridiculously easy to do business with • Process Discipline - Standardize brilliantly to deliver consistently • Boundaryless Operation - Tear down walls between departments and companies • Measurement Revolution - Track what matters to customers, not just shareholders What most summaries miss: Hammer's "ETDBW Principle"—Easy To Do Business With beats every other strategy. Begin Click.Apply.Grow™ agenda: Pick one agenda item. Implement this quarter. Transform customer experience. Companies following Hammer's agenda report 80% higher customer retention and doubled growth rates. Customers rule. Adapt or perish.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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