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Robert Miller & Stephen Heiman

Strategic Selling

Learn the framework that simplifies complex, multi-stakeholder deals.
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Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
Growth Category:
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What Will You Learn?

Win complex deals strategically – STRATEGIC SELLING explains how to navigate multiple stakeholders.

This strategic sales system explains:

  • Buying Influences – Identify economic, technical, and user buyers
  • Win-Win Strategy – Create mutual benefit for all parties
  • Buying Cycle – Align selling process with buying stages
  • Red Flags – Anticipate risks and objections


2025 application: Multi-stakeholder deals dominate in enterprise sales.

Win strategically with Click.Apply.Grow™: Map buying influences, reduce risk, and build win-win solutions. Sellers applying this framework achieve greater deal success.

Strategy sells. Tactics follow.

Strategies

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