Strategic Account Management

Learn to manage key accounts as strategic assets that grow revenue.

Master Sales strategies from the world's leading business books!

Core Biz Category:

Sales

What Will You Learn?

Accounts are assets – STRATEGIC ACCOUNT MANAGEMENT shows how to maximize value from key clients.

This SAM framework explains:

Account Segmentation – Identify and prioritize key accounts Value Delivery – Create measurable ROI for customers Growth Planning – Build joint strategic plans Relationship Management – Strengthen trust and partnerships

2025 application: Strategic accounts drive 70%+ of B2B revenue in many industries.

Manage with Click.Apply.Grow™: Segment, plan, and deliver value. Teams applying this see higher account retention and growth.

Strategic accounts. Strategic growth.

strategic-account-management original-book-image

About the Author

Peter Cheverton is a consultant, trainer, and author best known for his work in key account management and customer strategy.

As author of *Key Account Management* and other influential texts, he has guided global companies in building lasting client relationships.

What sets him apart: He turns account management into a science of trust and value creation.

Organizations applying his frameworks report stronger client retention, deeper partnerships, and higher revenue growth.

The advisor who redefined how companies manage their most valuable customers.

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