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Peter Cheverton
2025 application: Strategic accounts drive 70%+ of B2B revenue in many industries.
Manage with Click.Apply.Grow™: Segment, plan, and deliver value. Teams applying this see higher account retention and growth.
Strategic accounts. Strategic growth.
Strategic Account Management
Learn to manage key accounts as strategic assets that grow revenue.
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Core Biz Category:
Sales
Growth Category:
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What Will You Learn?
Accounts are assets – STRATEGIC ACCOUNT MANAGEMENT shows how to maximize value from key clients.
This SAM framework explains:
- Account Segmentation – Identify and prioritize key accounts
- Value Delivery – Create measurable ROI for customers
- Growth Planning – Build joint strategic plans
- Relationship Management – Strengthen trust and partnerships
2025 application: Strategic accounts drive 70%+ of B2B revenue in many industries.
Manage with Click.Apply.Grow™: Segment, plan, and deliver value. Teams applying this see higher account retention and growth.
Strategic accounts. Strategic growth.
Strategies
No Strategies found.
About the Author
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