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Mike Bosworth
2025 application: Customers expect sellers to be problem-solvers, not product pushers.
Sell solutions with Click.Apply.Grow™: Diagnose pain, quantify value, and guide decisions. Teams using this approach close bigger, stickier deals.
No pain. No sale.
Solution Selling
Win deals by diagnosing pain and delivering solutions that matter.
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Core Biz Category:
Sales
Growth Category:
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What Will You Learn?
Solve problems, don’t pitch products – SOLUTION SELLING shows how to uncover needs and position solutions.
This problem-centric selling framework explains:
- Diagnose Pain – Understand customer problems deeply
- Value Mapping – Show ROI of solving the pain
- Consultative Conversations – Guide buyers to solutions
- Decision Process – Align with customer buying journey
2025 application: Customers expect sellers to be problem-solvers, not product pushers.
Sell solutions with Click.Apply.Grow™: Diagnose pain, quantify value, and guide decisions. Teams using this approach close bigger, stickier deals.
No pain. No sale.
Strategies
No Strategies found.
About the Author
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"text": "B2B sales teams, consultants, and anyone involved in complex solution-driven sales."
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"text": "Pain diagnosis, value mapping, consultative conversations, and aligning with buying processes."
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"text": "Ask diagnostic questions, identify pains, quantify value of solving them, and guide customers to decisions."
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