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Mike Bosworth
Solution Selling
Win deals by diagnosing pain and delivering solutions that matter.
Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
What Will You Learn?
Solve problems, don’t pitch products – SOLUTION SELLING shows how to uncover needs and position solutions.
This problem-centric selling framework explains:
Diagnose Pain – Understand customer problems deeply
Value Mapping – Show ROI of solving the pain
Consultative Conversations – Guide buyers to solutions
Decision Process – Align with customer buying journey
2025 application: Customers expect sellers to be problem-solvers, not product pushers.
Sell solutions with Click.Apply.Grow™: Diagnose pain, quantify value, and guide decisions. Teams using this approach close bigger, stickier deals.
No pain. No sale.
About the Author
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