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Paul Smith
Sell with a Story
Win more customers by mastering the art of storytelling—capture attention, build trust, and drive decisions with a powerful narrative.
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Core Biz Category:
Sales
Growth Category:
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What's You Learn?
Stories sell better than features because brains crave narrative – Sell with a Story by Paul Smith reveals neuroscience of persuasion.
This comprehensive sales storytelling summary and key concepts outline:
2025 application: AI-generated content lacks emotional resonance, making human stories more valuable.
Start Click.Apply.Grow™ today: Collect five customer stories tomorrow. Practice telling one. Track conversion rates. Story-selling professionals close 65% more deals.
Facts tell. Stories sell.
This comprehensive sales storytelling summary and key concepts outline:
- Five Story Types - Connection, influence, value, teaching, and vision stories for sales situations
- Story Structure - Context, conflict, change, and conclusion create memorable narratives
- Emotional Transport - Stories activate sensory brain regions facts can't reach
- Trust Building - Vulnerability in stories creates faster rapport than credentials
2025 application: AI-generated content lacks emotional resonance, making human stories more valuable.
Start Click.Apply.Grow™ today: Collect five customer stories tomorrow. Practice telling one. Track conversion rates. Story-selling professionals close 65% more deals.
Facts tell. Stories sell.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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