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Siobhan McHale
Revenge of the Tipping Point
Unlock the hidden force of collective intelligence to spark culture shifts that last.
Master Marketing strategies from the world's leading business books!
Core Biz Category:
Marketing
What Will You Learn?
Small changes still spark epidemics, but dark patterns now drive social contagion – Revenge of the Tipping Point by Malcolm Gladwell reveals how tipping points turned destructive. This comprehensive Tipping Point sequel summary and key takeaways explain:
- Overstories - Understand the larger narratives that shape how epidemics spread
- Superspreader Dynamics - Identify who and what accelerates both positive and negative change
- Social Engineering - Recognize how tipping points are weaponized for manipulation
- Passive Voice Evasion - Spot when leaders dodge responsibility for epidemic consequences
The hidden gem: Gladwell's "Contagion Coefficient" predicts which ideas spread virally versus which die quickly. Your Click.Apply.Grow™ journey: Identify one overstory affecting your industry. Track superspreader behaviors. Design ethical tipping points. Organizations understanding these dynamics prevent 90% of crisis contagions. Small changes. Massive responsibilities.
About the Author
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