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Robert Cialdini

Pre-Suasion

Discover how to prime buyers before persuasion begins.
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Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
Growth Category:
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What Will You Learn?

Influence starts before the pitch – PRE-SUASION reveals how setting context shapes persuasion outcomes.

This persuasion strategy guide explains:

  • Channel Attention – Direct focus before delivering your message
  • Association Principles – Prime people with positive anchors
  • Unity – Build trust through shared identity
  • Timing – Influence effectiveness depends on sequencing


2025 application: Pre-suasion is critical in digital sales funnels where framing decides conversion.

Boost influence with Click.Apply.Grow™: Shape context, prime emotions, and align attention. Teams applying pre-suasion see higher close rates.

Frame first. Persuade next.

Strategies

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