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Bill McGowan and Alisa Bowman

Pitch Perfect

Nail your message the first time—every time—with proven communication strategies that command attention and deliver results.
Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
What Will You Learn?

Trapped value in legacy systems funds innovation without disrupting core business – Pivot to the Future reveals how incumbents can disrupt themselves. This comprehensive Pivot to the Future summary and transformation strategies outline: • Trapped Value Release - Find efficiency gains in old systems to fund new ventures • Dual Innovation Track - Run efficiency programs and growth experiments simultaneously • Talent Rotation Strategy - Move best people between old and new businesses strategically • Portfolio Rebalancing - Shift resources gradually from yesterday to tomorrow businesses 2025 application: Their "AI-powered pivot" framework shows how to use automation savings for transformation. Execute your Click.Apply.Grow™ pivot: Identify trapped value in one process. Launch one innovation experiment. Rotate one high performer. Companies using this approach achieve 30% growth while improving margins during transformation. Fund the new from the old.

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About the Author

Bill McGowan and Alisa Bowman are communication and storytelling experts who help leaders, professionals, and brands communicate with clarity, confidence, and impact.

What sets them apart: They combine McGowan’s media training expertise with Bowman’s writing craft to deliver practical, memorable messaging strategies.

Organizations applying their methods report sharper executive presence, more persuasive communication, and stronger audience connection.

The advisors who turn everyday messages into compelling stories that move people.

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