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Oren Klaff

Pitch Anything

Master the formula to pitch with power, persuade with precision, and close deals with confidence.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Sales
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What's You Learn?
Successful pitches bypass logic to trigger primal brain responses – Pitch Anything by Oren Klaff reveals neuroscience-based methods that raised over $400 million in investment capital. This comprehensive pitch mastery guide and persuasion techniques outline:
  • STRONG Method - Set frame, Tell story, Reveal intrigue, Offer prize, Nail hookpoint, Get decision
  • Frame Control - Whoever controls the frame controls the conversation and outcome
  • Crocodile Brain Theory - Primitive brain filters all information before rational consideration
  • Push-Pull Dynamics - Create desire through strategic validation and withdrawal
The hidden gem: Klaff's "beta trap" explains why seeking approval destroys pitch effectiveness instantly. Master your Click.Apply.Grow™ pitch power: Control frame from first second. Trigger intrigue not information. Create prize frame positioning. Dealmakers using Klaff's method report 3x higher close rates and doubled deal values. Own the frame. Win the game.

Strategies

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About the Author

Oren Klaff is the pitch master who's raised $2 billion using neuroscience to hack how decisions really get made.

Investment banker perfecting pitch techniques through 10,000+ high-stakes presentations. His STRONG method closes billion-dollar energy deals and biotech funding. Pitch Anything sold 1+ million copies revolutionizing sales presentations. Trains Fortune 500 sales teams in neural persuasion.

Beyond the books: Klaff studied actual brain scans during pitches, discovering why logic fails and frames determine everything.

His Status Alignment technique triples close rates. Dealmakers using Klaff's methods report 400% improvement in pitch success.

The neuroscientist of billion-dollar deals.

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