Back to All Books
John Lowry

Negotiation Made Simple

Achieve better outcomes through effective negotiation.
Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
What Will You Learn?

Master negotiation through empathy, boldness, and relationship building – Negotiation Made Simple by Lowry reveals dealmaking secrets. This comprehensive negotiation mastery summary and practical strategies include: • Five Fundamental Skills - See big picture, manage emotions, build relationships • Empathetic Boldness - Understand deeply while advocating strongly • Beyond Position - Uncover deeper desires behind initial demands • Long-Game Thinking - Build relationships that enable future deals 2025 application: In interconnected markets, relationship-based negotiation beats adversarial tactics. Your Click.Apply.Grow™ negotiation: Practice empathy in next negotiation. Seek mutual wins. Build for future. Relationship negotiators achieve 80% more lifetime value than transaction-focused dealers. Deals end. Relationships compound.

negotiation-made-simple original-book-image

About the Author

John Lowry is a negotiation expert and lawyer teaching at Pepperdine and Vanderbilt law schools.

President of Thrivence management consulting. Harvard Business School Young American Leaders Program. California State Assembly fellow. Teaches negotiation to law students and executives. Makes complex negotiation simple and accessible. Author of Negotiation Made Simple.

What sets Lowry apart: He demystifies negotiation, showing anyone can master it with the right simple framework.

His simplified approach helps non-negotiators win complex deals. Students and clients using Lowry's methods achieve significantly better negotiation outcomes.

The lawyer making everyone a skilled negotiator.

Similar Books to Negotiation Made Simple

Take the Book Summary Growth Challenge in 3 minutes!

Accelerate Growth with the Right
Book Strategy

Follow These 3 Easy Steps to Grow Faster:
PATENT
PENDING
1

Pick Your Book Strategy

Choose from proven strategies by top authors and experts.
negotiation-made-simple original-book-image
Choose Your Growth Strategy
Example:  Choose "Negotiation Made Simple" by John Lowry to apply “
2

AI Builds Your Plan

Get a custom strategy and scorecard automatically created for your business.
AI Create Strategy:
“We used this exact process ourselves—and it inspired us to offer you 1,500+ free book summaries to accelerate your business growth!”
Founder/CEO Bryan Perdue
3

AI Builds Your Scorecard

Gamify your goals with a  custom scorecard proven to  boost success by 95%. (ASTD Study)
Get Your Streak On and Win the Sales Growth Crown!
negotiation-made-simple original-book-image
Try this Strategy Now – Free
Want to apply this strategy to your business to
– From ‘Negotiation Made Simple?”
Don’t Just Read;
Apply
Access Our Complete Library of 1,500+ Business Books and 7,000 Strategies!

Enter Details