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John Lowry

Negotiation Made Simple

Achieve better outcomes through effective negotiation.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Sales
Growth Category:
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What's You Learn?
Master negotiation through empathy, boldness, and relationship building – Negotiation Made Simple by Lowry reveals dealmaking secrets. This comprehensive negotiation mastery summary and practical strategies include: • Five Fundamental Skills - See big picture, manage emotions, build relationships • Empathetic Boldness - Understand deeply while advocating strongly • Beyond Position - Uncover deeper desires behind initial demands • Long-Game Thinking - Build relationships that enable future deals 2025 application: In interconnected markets, relationship-based negotiation beats adversarial tactics. Your Click.Apply.Grow™ negotiation: Practice empathy in next negotiation. Seek mutual wins. Build for future. Relationship negotiators achieve 80% more lifetime value than transaction-focused dealers. Deals end. Relationships compound.

Strategies

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About the Author

John Lowry is a negotiation expert and lawyer teaching at Pepperdine and Vanderbilt law schools.

President of Thrivence management consulting. Harvard Business School Young American Leaders Program. California State Assembly fellow. Teaches negotiation to law students and executives. Makes complex negotiation simple and accessible. Author of Negotiation Made Simple.

What sets Lowry apart: He demystifies negotiation, showing anyone can master it with the right simple framework.

His simplified approach helps non-negotiators win complex deals. Students and clients using Lowry's methods achieve significantly better negotiation outcomes.

The lawyer making everyone a skilled negotiator.

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