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Malcolm McDonald
2025 application: Top 20% of accounts still generate 80%+ of revenue in many B2B businesses.
Win with Click.Apply.Grow™: Segment accounts, build joint plans, and deliver ROI. Teams applying KAM see higher retention and upsell growth.
Focus on few. Win big.
Key Account Management
Master Malcolm McDonald’s structured approach to managing key accounts.
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Core Biz Category:
Sales
Growth Category:
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What Will You Learn?
Key accounts drive long-term growth – KEY ACCOUNT MANAGEMENT explains how to transform top clients into strategic partners.
This KAM framework explains:
- Account Prioritization – Focus resources on high-value clients
- Joint Planning – Develop collaborative growth strategies
- Value Alignment – Deliver measurable ROI consistently
- Relationship Development – Build trust across stakeholders
2025 application: Top 20% of accounts still generate 80%+ of revenue in many B2B businesses.
Win with Click.Apply.Grow™: Segment accounts, build joint plans, and deliver ROI. Teams applying KAM see higher retention and upsell growth.
Focus on few. Win big.
Strategies
No Strategies found.
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