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Don Tapscott
GROWN UP DIGITAL
Understand the digital-native mindset and learn how the Net Generation is transforming business, work, and leadership.
Master Marketing strategies from the world's leading business books!
Core Biz Category:
Marketing
What Will You Learn?
Digital natives think, work, and learn differently requiring new approaches – GROWN UP DIGITAL by Don Tapscott decodes the Net Generation.
This comprehensive digital generation summary and main ideas reveal:
- Eight Norms - Understand values driving digital native behavior
- Work Transformation - Adapt organizations for collaborative mindsets
- Learning Evolution - Redesign education for interactive engagement
- Future Preparation - Build systems supporting digital native success
The hidden gem: Tapscott's research with 11,000 young people reveals they're not distracted—they're differently focused.
Engage digitally with Click.Apply.Grow™: Study one digital norm tomorrow. Adapt one process. Measure engagement. Organizations understanding digital natives report 77% better retention.
Understand differences. Bridge gaps.
About the Author
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