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Roger Fisher & William Ury

Getting to Yes

Discover the timeless win-win method for principled negotiation.
Master Sales strategies from the world's leading business books!
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Sales
What Will You Learn?

Win-win is possible – GETTING TO YES introduces principled negotiation for fair outcomes without conflict.

This negotiation classic explains:

Separate People from Problems – Keep relationships intact Focus on Interests – Not rigid positions Invent Options – Expand possibilities for agreement Objective Criteria – Base decisions on fairness

2025 application: Principled negotiation remains foundational in conflict resolution and business deals.

Negotiate with Click.Apply.Grow™: Focus on interests, invent options, and insist on fairness. Teams using this model reach durable agreements faster.

Principled. Fair. Effective.

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