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Roger Fisher & William Ury
Getting to Yes
Discover the timeless win-win method for principled negotiation.
Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
What Will You Learn?
Win-win is possible – GETTING TO YES introduces principled negotiation for fair outcomes without conflict.
This negotiation classic explains:
Separate People from Problems – Keep relationships intact
Focus on Interests – Not rigid positions
Invent Options – Expand possibilities for agreement
Objective Criteria – Base decisions on fairness
2025 application: Principled negotiation remains foundational in conflict resolution and business deals.
Negotiate with Click.Apply.Grow™: Focus on interests, invent options, and insist on fairness. Teams using this model reach durable agreements faster.
Principled. Fair. Effective.
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