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Roger Fisher & William Ury
2025 application: Principled negotiation remains foundational in conflict resolution and business deals.
Negotiate with Click.Apply.Grow™: Focus on interests, invent options, and insist on fairness. Teams using this model reach durable agreements faster.
Principled. Fair. Effective.
Getting to Yes
Discover the timeless win-win method for principled negotiation.
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What Will You Learn?
Win-win is possible – GETTING TO YES introduces principled negotiation for fair outcomes without conflict.
This negotiation classic explains:
- Separate People from Problems – Keep relationships intact
- Focus on Interests – Not rigid positions
- Invent Options – Expand possibilities for agreement
- Objective Criteria – Base decisions on fairness
2025 application: Principled negotiation remains foundational in conflict resolution and business deals.
Negotiate with Click.Apply.Grow™: Focus on interests, invent options, and insist on fairness. Teams using this model reach durable agreements faster.
Principled. Fair. Effective.
Strategies
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5
Strategies—Don't Just Read;
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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