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William Ury
2025 application: Leaders face more conflicts in high-stakes business; defusing “no” is essential.
Win with Click.Apply.Grow™: Stay calm, disarm, and reframe. Negotiators applying this see more agreements with less conflict.
From no to yes—step by step.
Getting Past No
Learn William Ury’s methods to turn resistance into cooperation.
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Core Biz Category:
Sales
Growth Category:
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What Will You Learn?
Turn no into yes – GETTING PAST NO teaches how to overcome resistance with cooperative strategies.
This negotiation guide explains:
- Don’t React – Stay calm under pressure
- Disarm Opposition – Build trust despite hostility
- Reframe – Move from positions to interests
- Build Bridges – Seek options for mutual gain
2025 application: Leaders face more conflicts in high-stakes business; defusing “no” is essential.
Win with Click.Apply.Grow™: Stay calm, disarm, and reframe. Negotiators applying this see more agreements with less conflict.
From no to yes—step by step.
Strategies
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About the Author
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