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Michael Bosworth
2025 application: Customers expect personalized, buyer-centric engagement.
Win with Click.Apply.Grow™: Listen more, pitch less, and align solutions. Teams using this model achieve faster adoption and stronger loyalty.
Customer first. Sales second.
Customer Centric Selling
Sell the way customers want to buy—by focusing on their success.
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Core Biz Category:
Sales
Growth Category:
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What Will You Learn?
Make the customer the hero – CUSTOMER CENTRIC SELLING teaches how to align with buyers’ goals.
This customer-focused framework explains:
- Buyer-Centric Conversations – Replace pitches with questions
- Solution Alignment – Map value to customer priorities
- Empower Buyers – Help them build their own business case
- Collaborative Sales – Co-create outcomes with the client
2025 application: Customers expect personalized, buyer-centric engagement.
Win with Click.Apply.Grow™: Listen more, pitch less, and align solutions. Teams using this model achieve faster adoption and stronger loyalty.
Customer first. Sales second.
Strategies
No Strategies found.
About the Author
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