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Joe Calloway
BECOMING A CATEGORY OF ONE
Stand out in any market by delivering unmatched value, clarity, and consistency—so no one else even compares.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Sales
Growth Category:
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What's You Learn?
Transcend competition by creating your own category – Becoming a Category of One by Calloway eliminates comparison. This comprehensive category creation summary and differentiation methods reveal: • Customer Experience Focus - Know customers so well you anticipate unstated needs • Tiebreaker Mentality - Find the one thing that tips decisions your way • Commodity Avoidance - Shift from what you sell to how you serve • Category Definition - Create new market space competitors can't enter The hidden gem: Calloway's "5% Rule"—being 5% different in meaningful ways creates 50% preference. Begin Click.Apply.Grow™ category: List how customers describe you. Redefine in unique terms. Live the new definition. Category creators achieve 70% market leadership in their defined space. Categories of one never compete.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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