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Frank Sesno

Ask More

Unlock influence and innovation by asking smarter questions that lead to deeper insight and lasting impact.
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What's You Learn?
Questions unlock more value than statements – Ask More by Frank Sesno reveals eleven question types for every situation.

This comprehensive questioning mastery summary and key takeaways reveal:

  • Diagnostic Questions - Uncover root causes by probing beneath surface symptoms
  • Strategic Questions - Chart future paths by exploring possibilities and scenarios
  • Empathy Questions - Build deep connections through genuine curiosity about others
  • Mission Questions - Inspire action by linking daily work to larger purpose


What most summaries miss: Sesno's "Question Ladder" shows how to sequence for maximum impact.

Your Click.Apply.Grow™ system: Ask five more questions tomorrow. Listen fully. Follow up deeper. Master questioners achieve 73% better outcomes in negotiations.

Tell less. Discover more.

Strategies

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About the Author

Frank Sesno is a veteran journalist, strategic communication expert, and master interviewer who teaches leaders how to ask the right questions to unlock clarity, connection, and innovation.

Former CNN Washington Bureau Chief and anchor, Frank is the author of “Ask More” and founder of Planet Forward at George Washington University. He’s interviewed global leaders, CEOs, and changemakers, and now teaches the art of inquiry as a tool for leadership and influence.

What sets Frank apart: He transforms questions into strategy—helping leaders drive engagement, accountability, and foresight.

Organizations applying his “Asking Architecture” report improved cross-functional communication, clearer strategic visioning, and higher team trust.

The interviewer-turned-strategist who equips leaders to ask better—so they can lead smarter.

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