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Colin Bryar
Working Backwards
Step inside Amazon’s playbook to discover the exact principles that turned customer obsession into a trillion-dollar empire.
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What's You Learn?
Amazon's customer-obsessed processes create innovation at massive scale – Working Backwards by Colin Bryar reveals the internal mechanisms that built Earth's most customer-centric company. This comprehensive Amazon playbook and innovation methods explain:
- Working Backwards Process - Start with press release, work backward to product
- Six-Page Narratives - Replace PowerPoints with detailed written documents for clarity
- Two-Pizza Teams - Small autonomous teams move faster than large committees
- Leadership Principles - 14 principles guide every decision and hiring choice
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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