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Phil Stutz and Barry Michels
Snake Oil
See through the hype—spot manipulation and make smarter decisions in business and life.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Marketing science beats marketing myths for predictable business growth – Snake Oil by Dan Russell exposes why most digital marketing advice destroys profits. This comprehensive Snake Oil summary and key concepts outline:
- Marketing Scientist Mindset - Test everything, assume nothing, measure what matters
- Cure-All Avoidance - Recognize and reject one-size-fits-all marketing solutions
- Profit Optimization - Focus on verifiable revenue, not vanity metrics
- Scalable Systems - Build marketing operations that grow without breaking
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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