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Ben Guttmann

Take Your Company Global

Unlock global growth—turn your business into a worldwide brand with clarity and speed.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Born-global companies require new expansion rules for the digital age – Take Your Company Global by Nataly Kelly reveals how to scale internationally from day one. This comprehensive global expansion summary and key takeaways explain:
  • Digital-First Reality - Every website makes you global whether you're ready or not
  • Balanced Expansion - Avoid entering too many markets before building capability
  • Localization Strategy - Adapt offerings authentically for each market's unique needs
  • Global Muscle Building - Develop organizational capabilities for sustainable international growth
2025 application: AI translation and digital platforms make global expansion accessible to any size company. Ready to Click.Apply.Grow™? Choose one test market. Localize core offerings. Build global capabilities incrementally. Companies following balanced expansion achieve 70% higher international success rates. Think global. Act strategic.

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About the Author

Ben Guttmann is a marketing entrepreneur and CUNY Baruch professor who sold Digital Natives Group after serving NFL, I Love NY, and NBCUniversal.

Ten years building award-winning agency partnering with Nature Conservancy, Grand Central Terminal, Nobel laureates, and Fortune 500 CEOs. Nine years teaching as top-rated marketing faculty. Featured in New York Times, Wall Street Journal, Publisher's Weekly. Queens Tech Night host. Board member multiple civic organizations. NYC cyclist exploring urban innovation on two wheels.

What sets Guttmann apart: He bridges Madison Avenue sophistication with outer-borough authenticity, making world-class marketing accessible.

His students and clients—from startups to giants—apply his frameworks to achieve breakthrough brand recognition. His acquisition proves boutique excellence beats corporate bureaucracy.

The professor-practitioner democratizing elite marketing wisdom.

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