Back to All Books
Gerard J. Tellis and Peter N. Golder
WILL AND VISION
Learn why true market leadership isn't about being first—it's about having the grit and foresight to outlast and outperform.
No items found.
Master financial strategies from the world's leading business books!
Core Biz Category:
Operations
Growth Category:
No items found.
What's You Learn?
Persistence beats pioneering in winning long-term market leadership – Will and Vision by Tellis and Golder debunks first-mover mythology. This comprehensive market leadership summary and endurance principles include: • Visionary Persistence - Maintain long-term focus despite short-term setbacks • Market Evolution Mastery - Enter at the right time, not necessarily first • Resource Commitment Model - Invest for decades, not quarters • Learning Advantage Strategy - Study pioneers' mistakes before entering What most summaries miss: Their research proves 89% of market pioneers fail, while patient followers dominate. Begin Click.Apply.Grow™ endurance: Define your 10-year vision. Identify current market pioneers to study. Plan patient entry. Companies with will and vision achieve 5x better long-term returns than first movers. Pioneers get arrows. Settlers get land.
Strategies
No Strategies found.
About the Author
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is the main message of 'WILL AND VISION'?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The book 'WILL AND VISION' by Gerard J. Tellis and Peter N. Golder provides key insights and strategies to help readers succeed in their personal or professional lives."
}
},
{
"@type": "Question",
"name": "Who should read 'WILL AND VISION'?",
"acceptedAnswer": {
"@type": "Answer",
"text": "'WILL AND VISION' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Gerard J. Tellis and Peter N. Golder."
}
},
{
"@type": "Question",
"name": "How does 'WILL AND VISION' stand out from other books?",
"acceptedAnswer": {
"@type": "Answer",
"text": " Gerard J. Tellis and Peter N. Golder offers a unique perspective in 'WILL AND VISION', using real-world examples and practical tips to help readers apply the lessons."
}
}
]
}
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
Take the Book Summary Growth Challenge in 3 minutes!
Accelerate Growth with the Right
Book Strategy
Follow These 3 Easy Steps to Grow Faster:
PATENT
PENDING
PENDING
1
Pick Your Book Strategy
Choose from proven strategies by top authors and experts.
Choose Your Growth Strategy
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
Build a Loyal Tribe
Focus on Long-Term Impact
Example: Choose "This is Marketing" by Seth Godin to apply “Offer Generosity First”
2
AI Builds Your Plan
Get a custom strategy and scorecard automatically created for your business.
AI Create Strategy:
“Offer Generosity First”
“Create a concise lead magnet strategy that solves common customer issues, emphasizing practicality and immediate value and give it away for FREE!”
“We used this exact process ourselves—and it inspired us to offer you 1,500+ free book summaries to accelerate your business growth!”
3
AI Builds Your Scorecard
Gamify your goals with a custom scorecard proven to boost success by 95%. (ASTD Study)
Get Your Streak On and Win the Marketing Growth Crown!
Try this Strategy Now – Free
Want to apply this strategy to your business to
“Build Trust Through Generosity – From ‘This is Marketing?”
Don’t Just Read;
Apply
Access Our Complete Library of 1,500+ Business Books and 7,000 Strategies!
