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William Joyce, Nitin Nohria and Bruce Roberson

WHAT REALLY WORKS

Apply the 4+2 formula to build a business that performs consistently, adapts confidently, and grows sustainably.
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Master financial strategies from the world's leading business books!
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What's You Learn?
The 4+2 Formula guarantees business success – What Really Works by Joyce, Nohria, and Roberson reveals the only proven path from their 10-year study. This comprehensive success formula summary and main ideas explain: • Four Primaries - Strategy, execution, culture, structure (all required) • Two Secondaries - Choose from talent, innovation, leadership, mergers • Scientific Proof - 200 companies over 10 years • Success Guarantee - 4+2 companies outperform by 10x What most summaries miss: Missing even one primary practice guarantees failure. Begin Click.Apply.Grow™ immediately: Audit four primaries today. Fix gaps urgently. Add two secondaries. Companies following 4+2 achieve 900% better returns than those guessing. Follow the formula. Win predictably.

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About the Author

William Joyce, Nitin Nohria, and Bruce Roberson are strategy and management scholars known for their groundbreaking research on corporate performance and organizational effectiveness.

As co-authors of “What Really Works,” they revealed evidence-based practices that separate winning companies from underperformers.

What sets them apart: They turn deep research into actionable playbooks for leaders.

Organizations adopting their frameworks report higher long-term performance, resilience, and leadership alignment.

The research-driven strategists who show what truly drives business success.

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