VENTURE CATALYST
Double-digit growth demands venture thinking inside established companies – Venture Catalyst by Laurie unleashes corporate entrepreneurship. This comprehensive venture strategy summary and growth methods explain: • Five Venture Strategies - Invent, invest, venture, partner, and integrate for growth • Portfolio Approach - Balance core business with venture bets • Innovation Ecosystem - Create internal and external venture networks • Venture Metrics - Measure differently than traditional operations The hidden gem: Laurie's "10% Rule"—ventures should be 10% of effort but drive 50% of growth. Launch Click.Apply.Grow™ ventures: Identify one venture opportunity this month. Fund minimally. Learn maximally. Scale winners. Corporations with venture programs achieve 6x more growth than traditional operators. Think startup. Scale corporate.
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