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Matt Hulett

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Uncover the five essential questions that will reveal your company’s hidden strengths—and ignite next-level growth.
Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?

Five questions reveal hidden value in struggling companies – Unlock by Matt Hulett transforms underperformers into winners through systematic value discovery.

This comprehensive turnaround strategy summary and value extraction methods explain:

  • Value Identification - Find trapped potential in products, people, or market positions
  • Strategic Pivot Planning - Change direction without destroying existing foundations
  • Quick Win Sequencing - Build momentum through visible early victories
  • Stakeholder Alignment - Get everyone rowing in same direction despite past failures



What most summaries miss: Hulett's "unlock diagnostic" predicts turnaround probability before investing significant effort or resources.

Unlock your Click.Apply.Grow™ potential: Answer five key questions honestly today. Identify one trapped value source immediately. Execute one quick win this week. Companies using this framework achieve successful turnarounds 70% of the time versus 30% industry average.

Find gold in the ruins.

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About the Author

Matt Hulett is a four-time public company CEO who has driven over $2 billion in value creation through technology turnarounds and transformations.

Led successful turnarounds at Rosetta Stone, RealNetworks, and Expedia. 30+ years building world-class SaaS and consumer companies. Founded Moonbot Studios creating transmedia experiences. Featured on Recode, Forbes, Entrepreneur for digital transformation expertise. Board positions across gaming, education, and entertainment sectors.

Beyond the books: Hulett's operational excellence comes from starting as an engineer, not MBA—building products before building companies.

His playbook for reviving struggling tech companies has 80% success rate. Portfolio companies using Hulett's turnaround methodology achieve average 5x revenue growth within 24 months.

The turnaround architect who resurrects dying tech giants.

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