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Laura Casselman

Trust Your Increments

Big success doesn’t come from giant leaps—but from the quiet power of showing up consistently, one step at a time.
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What's You Learn?
Small, consistent steps create massive success in male-dominated industries – Trust Your Increments by Laura Casselman shows how women climb corporate ladders authentically.

This comprehensive career advancement summary and key takeaways explain:

  • Incremental Progress - Build credibility through 15 small daily actions versus grand gestures
  • Reputation Management - Control your narrative and image proactively in corporate environments
  • Confidence Without Apology - Own your expertise without diminishing yourself to make others comfortable
  • Value Recognition - Know your worth and communicate it clearly in negotiations and reviews


The hidden gem: Casselman's "Compound Confidence Effect" proves small wins create exponential career momentum over time.

Start climbing with Click.Apply.Grow™: Take one bold micro-action today. Document three weekly wins. Never apologize for excellence. Female leaders using incremental strategies achieve 3x faster promotions than those waiting for perfect moments.

Small steps. Giant leaps.

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About the Author

Laura Casselman is CEO of JVZoo and co-founder of Vidastreet who scaled revenue from $100M to over $2B while building award-winning cultures.

Four-time Inc. 5000 Fastest Growing Companies leader. Recipient of Executive of the Year and Woman of the Year Stevie Awards, Female CEO of the Year from CEO World Awards, and Employer's Diversity Achievement from Pillar World Awards. Under her leadership, JVZoo became the premier affiliate marketing platform processing billions in transactions.

2025 relevance: As creator economy explodes, Casselman's platforms enable 800,000+ digital entrepreneurs to launch and scale online businesses in the $250B digital products market.

Her team-led management approach maintains 90% employee satisfaction while achieving hypergrowth. Companies adopting Casselman's culture-first scaling methods report 4x revenue growth with 50% lower turnover. Pioneer in remote-first operations.

The executive proving culture and profits multiply together.

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