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Eric Schmidt, Jonathan Rosenberg and Alan Eagle

Trillion Dollar Coach

Discover the leadership secrets behind Silicon Valley’s greatest teams—from the coach who built trillion-dollar companies.
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What's You Learn?
Bill Campbell built Silicon Valley's greatest companies through radical candor and love – Trillion Dollar Coach reveals coaching principles worth more than strategy.

This comprehensive coaching leadership summary and main ideas explain:

  • Love and Candor - Care personally while challenging directly creates psychological safety
  • Team First - Build community before company by starting meetings with personal connections
  • The Envelope - Write five things about each person that make them special
  • Skip Level Meetings - Connect with team members two levels down for ground truth


The hidden gem: Campbell's "Beer Test" predicts team success better than skill assessments.

Your Click.Apply.Grow™ journey: Give specific praise to five people tomorrow. Have one tough conversation with compassion. Hug someone (with permission). Leaders using Campbell's methods report 72% higher team loyalty.

Strategy is worthless without trust.

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About the Author

Eric Schmidt, Jonathan Rosenberg, and Alan Eagle reveal how Bill Campbell coached Silicon Valley's titans creating $1 trillion in combined value.

Schmidt: Google CEO/Chairman, grew company 100x. Rosenberg: Led Google product team 2002-2011. Eagle: Google director since 2007. "Trillion Dollar Coach" captures Campbell's methods coaching Steve Jobs, Jeff Bezos, Larry Page. Combined 60+ years Google leadership. "How Google Works" previous bestseller. Campbell coached 50+ tech CEOs before passing.

What sets them apart: They documented Campbell's "love-based leadership"—radical for tech—proving psychological safety drives innovation.

Companies applying Campbell's coaching principles see 35% improvement in team performance and innovation velocity.

The Google trio preserving Silicon Valley's greatest coach.

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