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Susan McPherson

Trampled by Unicorns

Cut through the tech chaos—use the Gather, Ask, Do method to build authentic relationships in a world obsessed with disruption.
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What's You Learn?
Big Tech's empathy deficit threatens democracy, privacy, and human wellbeing – Trampled by Unicorns by Maëlle Gavet exposes Silicon Valley's dangerous blind spots. This comprehensive tech critique summary and key takeaways explain:
  • Culture Bubble - Understand how Valley insularity creates harmful products
  • Growth Obsession - See how hypergrowth models destroy long-term value
  • Diversity Crisis - Recognize how homogeneous teams build biased technologies
  • Empathy Solution - Learn how human-centered design prevents tech harm
What most summaries miss: Gavet's insider perspective reveals fixable flaws, not inevitable evils. Build better tech with Click.Apply.Grow™: Audit products for harm tomorrow. Diversify teams radically. Prioritize empathy. Empathetic tech companies achieve 2x sustainable growth. Code empathy. Scale responsibly.

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About the Author

Susan McPherson is a B-Corp certified CEO transforming how corporations drive social impact who built McPherson Strategies from startup to influencing Fortune 500 companies.

Named to Forbes 50 Over 50, McPherson has 30+ years building meaningful connections across sectors. Her firm helps Nike, Google, and 75+ brands amplify social responsibility initiatives. Author of The Lost Art of Connecting (McGraw-Hill), her TED talks reach millions. Board member at USA for UNHCR and The 19th News. Angel investor in 20+ women-led startups including iFundWomen and Hint Water.

What sets McPherson apart: She pioneered corporate responsibility consulting before ESG became mainstream, creating her proprietary Gather-Ask-Do methodology now taught at Penn and Boston College.

Today McPherson leads 15 employees while advising the World Economic Forum on stakeholder capitalism. Companies using McPherson's strategies report 40% higher employee engagement scores and measurably improved brand reputation.

The serial connector proving business can be a force for good.

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