Back to All Books
Susan McPherson

Trampled by Unicorns

Cut through the tech chaos—use the Gather, Ask, Do method to build authentic relationships in a world obsessed with disruption.
Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?

Big Tech's empathy deficit threatens democracy, privacy, and human wellbeing – Trampled by Unicorns by Maëlle Gavet exposes Silicon Valley's dangerous blind spots. This comprehensive tech critique summary and key takeaways explain:

  • Culture Bubble - Understand how Valley insularity creates harmful products
  • Growth Obsession - See how hypergrowth models destroy long-term value
  • Diversity Crisis - Recognize how homogeneous teams build biased technologies
  • Empathy Solution - Learn how human-centered design prevents tech harm

What most summaries miss: Gavet's insider perspective reveals fixable flaws, not inevitable evils. Build better tech with Click.Apply.Grow™: Audit products for harm tomorrow. Diversify teams radically. Prioritize empathy. Empathetic tech companies achieve 2x sustainable growth. Code empathy. Scale responsibly.

trampled-by-unicorns original-book-image

About the Author

Susan McPherson is a B-Corp certified CEO transforming how corporations drive social impact who built McPherson Strategies from startup to influencing Fortune 500 companies.

Named to Forbes 50 Over 50, McPherson has 30+ years building meaningful connections across sectors. Her firm helps Nike, Google, and 75+ brands amplify social responsibility initiatives. Author of The Lost Art of Connecting (McGraw-Hill), her TED talks reach millions. Board member at USA for UNHCR and The 19th News. Angel investor in 20+ women-led startups including iFundWomen and Hint Water.

What sets McPherson apart: She pioneered corporate responsibility consulting before ESG became mainstream, creating her proprietary Gather-Ask-Do methodology now taught at Penn and Boston College.

Today McPherson leads 15 employees while advising the World Economic Forum on stakeholder capitalism. Companies using McPherson's strategies report 40% higher employee engagement scores and measurably improved brand reputation.

The serial connector proving business can be a force for good.

Take the Book Summary Growth Challenge in 3 minutes!

Accelerate Growth with the Right
Book Strategy

Follow These 3 Easy Steps to Grow Faster:
PATENT
PENDING
1

Pick Your Book Strategy

Choose from proven strategies by top authors and experts.
trampled-by-unicorns original-book-image
Choose Your Growth Strategy
Example:  Choose "Trampled by Unicorns" by Susan McPherson to apply “
2

AI Builds Your Plan

Get a custom strategy and scorecard automatically created for your business.
AI Create Strategy:
“We used this exact process ourselves—and it inspired us to offer you 1,500+ free book summaries to accelerate your business growth!”
Founder/CEO Bryan Perdue
3

AI Builds Your Scorecard

Gamify your goals with a  custom scorecard proven to  boost success by 95%. (ASTD Study)
Get Your Streak On and Win the Operations Growth Crown!
trampled-by-unicorns original-book-image
Try this Strategy Now – Free
Want to apply this strategy to your business to
– From ‘Trampled by Unicorns?”
Don’t Just Read;
Apply
Access Our Complete Library of 1,500+ Business Books and 7,000 Strategies!

Enter Details