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John A. List
The Voltage Effect
Learn the science behind ideas that catch fire—and the formula to scale them without burning out.
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What's You Learn?
Most ideas fail to scale because vital ingredients disappear at larger size – The Voltage Effect by John List reveals why promising pilots become disappointing rollouts. This comprehensive scaling science guide and voltage principles explain:
- Five Vital Signs - False positives, overestimating demand, unscalable ingredients, spillovers, cost trap
- Voltage Drop Causes - Understanding why ideas lose power prevents failure
- Behavioral Insights - Human behavior changes at scale differently than predicted
- Experimentation Hierarchy - Test scalability before scaling, not after
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About the Author
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5
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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