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Geoff Colvin
THE UPSIDE OF THE DOWNTURN
Discover how crisis reveals your company’s true strengths—and how to grow stronger because of it.
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What Will You Learn?
Recessions create more opportunities than booms for prepared leaders – The Upside of the Downturn by Colvin finds advantage in economic adversity.
This comprehensive recession strategy summary and opportunity tactics include:
What most summaries miss: Colvin's research shows more business fortunes are made in downturns than booms—if you're strategically prepared.
Begin Click.Apply.Grow™ advantage: List five opportunities unique to downturns today. Prepare to act on three immediately. Move when others freeze completely. Companies thriving in downturns achieve 2.5x better recovery performance than defensive players.
When others panic, leaders profit.
This comprehensive recession strategy summary and opportunity tactics include:
- Downturn Opportunity Map - Identify what becomes possible only in recession environments
- Talent Acquisition Strategy - Hire star performers when competitors are firing them
- Market Share Raids - Gain competitive position while others retreat defensively
- Innovation Acceleration - Use economic pressure to drive breakthrough thinking patterns
What most summaries miss: Colvin's research shows more business fortunes are made in downturns than booms—if you're strategically prepared.
Begin Click.Apply.Grow™ advantage: List five opportunities unique to downturns today. Prepare to act on three immediately. Move when others freeze completely. Companies thriving in downturns achieve 2.5x better recovery performance than defensive players.
When others panic, leaders profit.
Strategies
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About the Author
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