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Geoff Colvin
THE UPSIDE OF THE DOWNTURN
Discover how crisis reveals your company’s true strengths—and how to grow stronger because of it.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Recessions create more opportunities than booms for prepared leaders – The Upside of the Downturn by Colvin finds advantage in adversity. This comprehensive recession strategy summary and opportunity tactics include: • Downturn Opportunity Map - Identify what becomes possible only in recessions • Talent Acquisition Strategy - Hire stars when competitors are firing • Market Share Raids - Gain position while others retreat • Innovation Acceleration - Use pressure to drive breakthrough thinking What most summaries miss: Colvin's research shows more fortunes are made in downturns than booms—if you're prepared. Begin Click.Apply.Grow™ advantage: List five opportunities unique to downturns. Prepare to act on three. Move when others freeze. Companies thriving in downturns achieve 2.5x better recovery performance than defensive players. When others panic, leaders profit.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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