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Michael E. Raynor and Mumtaz Ahmed
THE THREE RULES
Discover the three timeless principles that separate truly exceptional companies from the rest—no matter the industry or era.
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Master financial strategies from the world's leading business books!
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What's You Learn?
45 years of data reveal three rules exceptional companies follow – The Three Rules by Raynor and Ahmed decode sustained excellence. This comprehensive performance study summary and success principles reveal: • Better Before Cheaper - Compete on value, never on price alone • Revenue Before Cost - Drive growth through pricing power, not cost cutting • No Other Rules - Everything else adapts to support these two • Statistical Proof - Based on 25,000 companies over 45 years What most summaries miss: The third rule's power—flexibility in everything except the first two creates resilience. Implement Click.Apply.Grow™ excellence: Audit your current strategy against the rules. Identify violations. Correct one monthly. Companies following all three rules show 9x better long-term performance than rule breakers. Three rules. Infinite applications. Exceptional results.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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