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Eric Ries
The Startup Way
Apply startup thinking at any scale—learn how innovation and agile management can transform your company for long-term growth.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Operations
Growth Category:
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What's You Learn?
Large organizations can innovate like startups through new management – The Startup Way transforms enterprises with entrepreneurial methods.
This comprehensive corporate innovation summary and main ideas explain:
The hidden gem: Ries's "Startup Career Path" retains entrepreneurial talent in big companies.
Start Click.Apply.Grow™ now: Form innovation team tomorrow. Define learning metrics. Test quickly. Corporate innovators using startup methods achieve 5x faster product launches.
Think big. Act startup.
This comprehensive corporate innovation summary and main ideas explain:
- Internal Startups - Create autonomous teams with startup-like freedom within corporations
- Innovation Accounting - Measure learning and progress, not just financial metrics
- Metered Funding - Release resources based on validated learning milestones
- Growth Boards - Govern innovation projects differently than core business
The hidden gem: Ries's "Startup Career Path" retains entrepreneurial talent in big companies.
Start Click.Apply.Grow™ now: Form innovation team tomorrow. Define learning metrics. Test quickly. Corporate innovators using startup methods achieve 5x faster product launches.
Think big. Act startup.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.

5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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