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Dan Roam

The Pop-Up Pitch

In just two hours, craft a pitch so visual, clear, and persuasive it sells your idea before you even speak.
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What's You Learn?
Visual thinking beats verbal persuasion for complex ideas – The Pop-Up Pitch by Dan Roam shows how drawing sells concepts.

This comprehensive visual communication summary and key takeaways reveal:

  • Six Visual Types - Who/what, how much, where, when, how, and why cover all concepts
  • Napkin Test - If you can't sketch it simply, you don't understand it
  • Pop-Up Structure - Layered reveals maintain attention while building understanding
  • Visual Vocabulary - Basic shapes convey complex ideas better than jargon


What most summaries miss: Roam's "Blah-Blah-Blah Meter" identifies when words fail communication.

Begin Click.Apply.Grow™ now: Draw one idea tomorrow. Use six frameworks. Test on others. Visual communicators achieve 70% higher buy-in rates.

Show it. Don't say it.

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About the Author

Dan Roam is the visual thinking pioneer who revolutionized business communication through simple drawings that solve complex problems.

Author of The Back of the Napkin (translated into 35 languages, 500,000+ copies sold) and Draw to Win, Roam has trained executives at Microsoft, Google, and Boeing. Named to BusinessWeek's innovation guru list. His visual problem-solving methodology is taught at Stanford and MIT.

Beyond the books: Roam discovered visual thinking while working as a consultant in Russia, where language barriers forced him to communicate through pictures.

His Visual Thinking Codex is now standard training at 200+ Fortune 500 companies. Teams using Roam's methods achieve 75% faster problem resolution than traditional approaches.

The napkin sketcher who changed how business thinks.

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