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Josh Kaufman
The Personal MBA
Learn the core principles of business mastery—without the price tag or time of a traditional MBA.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Essential business knowledge comes from principles, not expensive degrees – The Personal MBA by Josh Kaufman proves you can master business fundamentals without debt or classrooms. This comprehensive Personal MBA summary and core concepts outline:
- Value Creation - Identify what people want and deliver it efficiently
- Marketing Psychology - Attention, interest, desire, action drive all sales
- Sales Fundamentals - Trust, rapport, and understanding beat pushy tactics
- Finance Basics - Cash flow, profit margins, and return on investment guide decisions
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.

5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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