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Josh Kaufman
The Personal MBA
Learn the core principles of business mastery—without the price tag or time of a traditional MBA.
Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?
Essential business knowledge comes from principles, not expensive degrees – The Personal MBA by Josh Kaufman proves you can master business fundamentals without debt or classrooms. This comprehensive Personal MBA summary and core concepts outline:
- Value Creation - Identify what people want and deliver it efficiently
- Marketing Psychology - Attention, interest, desire, action drive all sales
- Sales Fundamentals - Trust, rapport, and understanding beat pushy tactics
- Finance Basics - Cash flow, profit margins, and return on investment guide decisions
The hidden gem: Kaufman's "iteration velocity" concept shows why testing beats planning in business. Launch your Click.Apply.Grow™ education: Master five concepts weekly. Apply immediately to real projects. Skip theory without practice. Self-taught entrepreneurs using this approach save $150,000 in MBA costs while building profitable businesses. Learn essentials. Skip credentials.
About the Author
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