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Josh Kaufman

The Personal MBA

Learn the core principles of business mastery—without the price tag or time of a traditional MBA.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Essential business knowledge comes from principles, not expensive degrees – The Personal MBA by Josh Kaufman proves you can master business fundamentals without debt or classrooms. This comprehensive Personal MBA summary and core concepts outline:
  • Value Creation - Identify what people want and deliver it efficiently
  • Marketing Psychology - Attention, interest, desire, action drive all sales
  • Sales Fundamentals - Trust, rapport, and understanding beat pushy tactics
  • Finance Basics - Cash flow, profit margins, and return on investment guide decisions
The hidden gem: Kaufman's "iteration velocity" concept shows why testing beats planning in business. Launch your Click.Apply.Grow™ education: Master five concepts weekly. Apply immediately to real projects. Skip theory without practice. Self-taught entrepreneurs using this approach save $150,000 in MBA costs while building profitable businesses. Learn essentials. Skip credentials.

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About the Author

Josh Kaufman is the business education revolutionary whose Personal MBA challenges $200,000 degrees with practical entrepreneurial wisdom.

Skipped MBA to learn at P&G, then systematized business fundamentals for autodidacts. Personal MBA read by 1+ million, translated into 24 languages. Forbes "Top 100 Websites for Entrepreneurs." First 20 Hours teaches rapid skill acquisition. Consults on learning design and business systemization.

Beyond the books: Kaufman personally tested 1000+ business books over 10 years, distilling only actionable insights for practitioners.

His mental models checklist helps entrepreneurs avoid 80% of startup mistakes. Readers report equivalent knowledge to MBA in 100 hours of focused study.

Democratizing elite business education for everyone.

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