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Greg Giuliano

The Next Normal

Lead boldly into the future by embracing disruption, accelerating transformation, and redefining what’s possible.
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Management & Leadership
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What's You Learn?
Minimizing disruption requires alignment, capacity building, and coordination leadership – The Next Normal by Greg Giuliano guides leaders through transformative change. This comprehensive change leadership guide summary and key takeaways explain:
  • Creation Disruption - Accept that new beginnings require endings
  • Alignment Leadership - Keep teams unified through transformation
  • Capacity Development - Build skills for emerging realities
  • Coordination Mastery - Orchestrate complex changes smoothly
What most summaries miss: Giuliano proves change leadership differs fundamentally from steady-state management. Your Click.Apply.Grow™ path: Assess current alignment. Build one new capacity. Coordinate differently. Leaders mastering transformative change report 80% successful transitions. Lead change. Create normal.

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About the Author

Greg Giuliano is a leadership transformation coach and culture strategist who helps executive teams accelerate change, deepen alignment, and lead with impact.

As the founder of Giuliano Group and author of “The Next Normal,” Greg has worked with leaders at Salesforce, Cisco, Kaiser Permanente, and other enterprise giants to develop next-level leadership capacity and drive cultural breakthroughs.

What sets Greg apart: He helps leaders get out of the comfort zone and into their growth zone—where real transformation happens.

Teams applying his leadership development systems report higher strategic alignment, 2–3x faster decision cycles, and measurable shifts in team cohesion.

The culture coach who helps bold leaders make change stick.

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