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Jess Rimington and Joanna Levitt Cea
The New Art of Ideas
Spark innovation that matters—transform your thinking into purposeful, profitable creativity.
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What's You Learn?
The Three Gs Framework ensures ideas have real value and impact – The New Art of Ideas by Robin Landa shows how Goal, Gap, and Gain unlock worthwhile creative potential. This comprehensive idea generation guide summary and main concepts explain:
- Three Gs Framework - Identify Goal, Gap, and Gain to ensure ideas create value
- Worthwhile Ideas - Move beyond quantity to generate concepts that make real difference
- Value Creation - Focus on ideas that improve lives, society, and planet
- Step-by-Step Process - Follow systematic approach to crystallize and amplify meaningful ideas
Strategies
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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